It’s time to get paid!

I'm So Paid

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Sell It!

This is going to a be a quick post about up-selling.  This is something a lot of startups do very poorly and there’s a billion blog posts already about developing an MVP and the death of the Freemium model out there.  This is a micro-lesson in startup economics.

You won’t get paid if you don’t ask for it

Maybe you can manage to get 10 million users to sign up for your new magical hosted blogging service by giving it away for free but you have to get paid eventually so how are you going to do that?

Ask your customers to pay you.  I know, seems logical right? Then don’t be afraid of it.  Ask early, ask often.

WordPress

Here’s a great example of an up-sell right out of the gate. BAM! It’s not an especially compelling argument but it’s not bad.  It obviously did a little homework for you and puts an idea in your head.  I don’t have any stats on how effective this is but the point is that if it wasn’t there the conversion rate would be  0%.

Tumblr

Now here’s an example of a missed opportunity.  Tumblr doesn’t even ask you.  I don’t know if they offer it as a feature!

(Update: they don’t.  )

The Point?

Develop features you think people will pay money for and then be direct about asking them to do so.  If I have to track down how to turn on a feature and pay for it… I won’t.

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Published in: on January 28, 2011 at 10:33  Comments (1)  

Get Tweets as WebHooks with Notifo and Push.ly

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I’ve been using two awesome tools recently to connect my applications to Twitter events.  If you want to hook up your application to incoming Tweets without having to get access to the firehose then you should consider using this setup.

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Published in: on January 22, 2011 at 00:31  Comments (5)  

Great idea in search of a technical co-founder

I just had lunch with an entrepreneur who has an idea he believes in and is passionate about.  He’s also got a great deal of inside knowledge for the industry he’s targeting and great connections to investors of various flavors.  He’s put a lot of thought in to the market and the opportunity.

He just needs a technical co-founder to help him build a platform, make technical decisions and start building a technical team.

I really enjoyed talking to him about the business he wants to go in to.  I gave him some advice from my personal experience and tried to give him advice on next steps to take.  Here are the first steps I gave him:

Also, I promised him I’d help him find someone so that’s why I’m writing this!  If you’re interested in learning more about it just stalk me on my AboutMe profile.

Published in: on January 18, 2011 at 09:00  Comments (2)  

Engage Your Web Users in Real Time with Notifo

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Image via CrunchBase

For the most part your web application engages the people using it (you should call them customers) directly as they navigate the application.  That works fine while they’re actually using your application but what do you do when you need to tell them something and they’re off doing something else?

There’s a few things you can do and each has it benefits and drawbacks.  You can send emails to you them but you might end up in their spam box.  You can SMS them if they’re willing to give you their cell phone number.

The problem with both of those methods is that once the user gives you their contact info they can’t really stop you from contacting them or giving away that information.  There’s a little bit they can do to filter things out but it’s not easy and it’s a pain.  And with SMS you and your users have to pay per message (yeah yeah, unlimited plans, I know but their still paying for it).

If only there was a way to get a message to them through a system that allowed them to modify their subscription later?  What if they could choose where and when to receive messages from you?

That’s where Notifo comes in.  Once your users have Notifo installed you can send them notifications that they can get as push notifications on their iPhone or Android phone.  They can also choose to get them on their Mac as Growl notifications.  They can set quiet hours, change the notification behaviors, set up their own WebHooks  and unsubscribe at any time.

The API is great and very easy to use.  For an example of something I built using it check out my Notifo plugin for OpenVBX and this presentation I created about it.

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Published in: on January 17, 2011 at 03:16  Leave a Comment