It’s time to get paid!

I'm So Paid

Image via Wikipedia

Sell It!

This is going to a be a quick post about up-selling.  This is something a lot of startups do very poorly and there’s a billion blog posts already about developing an MVP and the death of the Freemium model out there.  This is a micro-lesson in startup economics.

You won’t get paid if you don’t ask for it

Maybe you can manage to get 10 million users to sign up for your new magical hosted blogging service by giving it away for free but you have to get paid eventually so how are you going to do that?

Ask your customers to pay you.  I know, seems logical right? Then don’t be afraid of it.  Ask early, ask often.

WordPress

Here’s a great example of an up-sell right out of the gate. BAM! It’s not an especially compelling argument but it’s not bad.  It obviously did a little homework for you and puts an idea in your head.  I don’t have any stats on how effective this is but the point is that if it wasn’t there the conversion rate would be  0%.

Tumblr

Now here’s an example of a missed opportunity.  Tumblr doesn’t even ask you.  I don’t know if they offer it as a feature!

(Update: they don’t.  )

The Point?

Develop features you think people will pay money for and then be direct about asking them to do so.  If I have to track down how to turn on a feature and pay for it… I won’t.

Advertisements
Published in: on January 28, 2011 at 10:33  Comments (1)  

The URI to TrackBack this entry is: https://andrewmoorewatson.wordpress.com/2011/01/28/its-time-to-get-paid/trackback/

RSS feed for comments on this post.

One CommentLeave a comment

  1. […] This post was mentioned on Twitter by Wallace B. McClure, Andrew Watson. Andrew Watson said: It's time to get paid!: http://wp.me/pLrGM-3h […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: